Corporate Social Responsibility: Mempertanggungjawabkan Mandat Perusahaan dari Masyarakat dan Lingkungan Hidup

This paper assumes that the ultimate end of business is society's welfare and preservation of sustainable environment. Profit is merely an important means to accomplish the ultimate end. Based upon such assumption, this paper discusses some paradigms of Corporate Social Responsibility (CSR), the managerial perspectives of CSR, and agenda for socialization, internalization, and implementation of CSR especially in the context of Indonesian environments. CSR is effective if it is built upon dialogues and togetherness among stakeholders. Although formal legal products and free market mechanisms are among the most important institutions in our modern civilization, they are always imperfect and potentialy co-opted by egoistic interests of capital owners in the name of CSR