Horror has historically been mired in the conceptual swamp of negative affect. Because its basal meaning refers to ‘a painful emotion compounded of loathing and fear’ (Oxford English Dictionary, 2007), the term has produced a circular scholarship that approaches its definition through spectator, viewer, user, and player feeling, finding therein only what the generic stamp has already proclaimed. As in Linda Williams’s (1991) taxonomy of ‘body genres’, horror is presupposed to be that genre that disturbs and moves the body in thrilling, disgusting ways, and the broader generic implication has been the durable but quasi-tautological sense that ‘horror’ connotes the ways in which various texts inspire such reactions. Accordingly, visual and me...