ANALISIS KONTRASTIF UNSUR GRAMATIKAL IKLAN MOBIL DI JEPANG DAN IKLAN MOBIL DI INDONESIA PADA MEDIA TELEVISI 「テレビメディアにおける日本の自動車広告とインドネシアの自動車広告の文法的結束の対照分析」

ABSTRACT Ni’mah, Dina Farida Uli. 2015. “Analysis Contrastive of Grammatical Elements in the Japan and Indonesia Cars Advertisement on Television Media. Thesis, Departement of Japanese Studies Faculty of Humanities. Diponegoro University. The First Advisor Maharani P. Ratna, S.S, M.Hum. Second Advisor Lina Rosliana, S.S, M.Hum. The author chooses this title because both of the car advertisement either Indonesia or Japan version are equally a product of Toyota, but have different way in delivery. The writer wants to know the message contained in the advertisement of Japan and Indonesia versions. The methods that used in this thesis are descriptive and contrastive. First, the writer collected the data from youtube to listen the advertisement conversation and then record the text. The writer uses contrastive analysis to analyze Indonesia and Japan advertisement. After that the writer comes into the presentation of results. The grammatical elements contained in Japan and Indonesia advertisement are the same which both of them have the reference, substitution, ellipsis, and conjunction. Both of the advertisement have different message, the message of Japan advertisement is the Japanese people should drive a car again of course using Toyota product. Meanwhile, the Indonesia advertisement shows how great and comfort using car from Toyota product. Keywords : Grammatical Elements, Konteks, and Message