This study explores key antecedents and an outcome of relationship value between manufacturers and distributors in the tile industry in a transition market - Vietnam. Using a sample of 317 distributors in the South of Vietnam, we found that relationship value is a key factor that drives the performance of distributors. In addition, product quality, information services, and delivery performance are key factors that nurture the value of relationships between manufacturers and distributors. These findings confirm the role of relationship value in transition economies
Ulaga and Eggert (2006a) examined a framework of relationship value in business markets. The current...
The paper examines supplier’s perspective of relationship value and investigates if, how and to what...
Purpose – Established models of buyer-seller relationships do not reflect managerial emphasis on sup...
This study explores key antecedents and an outcome of relationship value between manufacturers and d...
Realizing the importance of personal interaction in business relationships between manufacturers and...
The content and form of relationship value dominate the literature. The study aims to add to relatio...
Manufacturer distributor relationships show satisfaction to be an important issue. In a concentrated...
This paper deals with relationships between producers and retailers of consumer products. The goal i...
The mix of direct and indirect functions of interfirm relations from a supplier's perspective a...
Purpose: The objectives of this study are to examine how contractual and relational governance mecha...
This study was conducted to identify, quantify, and assess the importance of factors affecting long-...
Although collaborative business arrangements based on relationship marketing have become ubiquitous ...
Although we are beginning to comprehend the fundamental importance of relationship quality in intero...
Purpose – The purpose of this paper is to explain the impact of relationship capital (trust and ...
Market orientation delivered inconsistent results in marketing channels of developing economies wher...
Ulaga and Eggert (2006a) examined a framework of relationship value in business markets. The current...
The paper examines supplier’s perspective of relationship value and investigates if, how and to what...
Purpose – Established models of buyer-seller relationships do not reflect managerial emphasis on sup...
This study explores key antecedents and an outcome of relationship value between manufacturers and d...
Realizing the importance of personal interaction in business relationships between manufacturers and...
The content and form of relationship value dominate the literature. The study aims to add to relatio...
Manufacturer distributor relationships show satisfaction to be an important issue. In a concentrated...
This paper deals with relationships between producers and retailers of consumer products. The goal i...
The mix of direct and indirect functions of interfirm relations from a supplier's perspective a...
Purpose: The objectives of this study are to examine how contractual and relational governance mecha...
This study was conducted to identify, quantify, and assess the importance of factors affecting long-...
Although collaborative business arrangements based on relationship marketing have become ubiquitous ...
Although we are beginning to comprehend the fundamental importance of relationship quality in intero...
Purpose – The purpose of this paper is to explain the impact of relationship capital (trust and ...
Market orientation delivered inconsistent results in marketing channels of developing economies wher...
Ulaga and Eggert (2006a) examined a framework of relationship value in business markets. The current...
The paper examines supplier’s perspective of relationship value and investigates if, how and to what...
Purpose – Established models of buyer-seller relationships do not reflect managerial emphasis on sup...