Phoenix tourism: Post-Conflict Tourism Role

This paper explores the processes affecting tourism development following amajor political conflict in Bosnia and Herzegovina (B&H). The adopted critical theory analyticalapproach resulted in the identification of phoenix tourism, conceptualised as a distinctiveperiod in post-conflict tourism development. Instead of locating tourism in the context ofeconomic enhancement, tourism is located in the context of social renewal of the destinationand its people. Although post-conflict tourism is usually conceptualised under dark tourismscholarship, phoenix tourism is not proposed as a type of tourism, but as a role given to tourismin a process through which conflict issues develop into a new heritage. Keywords: phoenixtourism, dark tourism, emancipatory knowledge, post-conflict context.