PROMOTION IN ORGANIZATION OF HUMAN RESOURCE CONSULTANCY

V teoriji in praksi sta promocija in oglaševanje s kadrovskim svetovanjem povezani tako, da sta odvisni ena od druge. Da bi kadrovsko svetovanje uspešno delovalo, potrebuje dobro promocijo in oglaševanje storitev, ki jih nudi. Pri promociji je treba poudariti, da se ne omejuje samo na promocijo storitev kadrovskega svetovanja, ampak tudi na promocijo v tem primeru iskalca zaposlitve. Na trgu delovne sile je konkurenčnost velika, zato ima posameznik prednost, če se pri iskanju zaposlitve dobro pripravi na vsak njen postopek. V prvem delu diplomske naloge je predstavljen slovenski trg delovne sile in stanje brezposelnosti v Sloveniji, ki predvsem mladim iskalcem zaposlitve predstavlja velik problem. V drugem delu sta opisana promocija in oglaševanje. Pri promociji govorimo tako o promociji storitve oz. izdelka kot o promociji iskalca zaposlitve. Oglaševanje je del promocije in je osredotočeno na kadrovsko svetovanje. V tretjem delu diplomske naloge sta predstavljeni organizacija in kadrovsko svetovanje, ki skupaj vodita do uspešnosti podjetja in uspešnosti na področju iskanja zaposlitve.Promotion and advertising are theoretically and practically related to human resources (HR) counselling by being dependent on one another. In order to be successful, HR counselling requires a good promotion and advertising of services it provides. In this case, promotion shouldn\u27t be restricted merely to the promotion of HR counselling services, but should also promote the person seeking employment. Due to the labour market being highly competitive, an individual can gain significant advantage in the search for employment by carrying out a thorough preparation to each of its processes. The first part of the thesis introduces the labour market and unemployment situation in Slovenia, which is proving to be quite an obstacle particularly to the younger employment seekers. The second part describes promotion and advertising, with promotion comprising of both the promotion of services or products and the promotion of the person seeking employment. Advertising is a constituent part of promotion and is focused on HR counselling. Last but not least, the third part of the thesis presents the organisation and HR counselling services working together to achieve business prosperity and a higher success rate in seeking employment