The paper is a critical examination of Peacocke\u27s pioneering work on concepts as grounding the possibility of a priori knowledge. It focuses upon his more recent turn to reference and referential domain, and the two enlargements of the purely conceptual bases for apriority, namely appeal to conceptions and to direct referential sensitivity. I argue that the two are needed, but they produce more problem for the strategy as a whole than they solve. I conclude by suggesting that they point to a possible Benacerraf-like dilemma for conceptualists accounts of armchair knowledge: if concepts are akin to representational contents and/or conceptions, they certainly do not metaphysically determine anything. At best, they fallibly guide our inquir...