Add to ORKGCorporations are beginning to realize that the proverbial 'if we only knew what we know' also includes 'if we only knew what our customers know.' The authors discuss the concept of Customer Knowledge Management (CKM), which refers to the management of knowledge from customers, i.e. knowledge resident in customers. CKM is contrasted with knowledge about customers, e.g. customer characteristics and preferences prevalent in previous work on knowledge management and customer relationship management. Five styles of CKM are proposed and practically illustrated by way of corporate examples. Implications are discussed for knowledge management, the resource based view, and strategy process research.Knowledge management Customer relationship manageme...
Customer knowledge management (CKM) is necessary fo r firms in order to benefit from cu...
In the knowledge era, knowledge and knowledge-based economy, the priorities of today's organizations...
The objective of the research was to understand how customer knowledge was used in an organization a...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
In the aftermath of the knowledge economy, smart corporations begin to realize that the proverbial "...
Knowledge as a key competitive factor in the global economy will be considered, but for successful p...
While Customer Relationship Management (CRM) refers to building strategies and tools for managing re...
Modern companies must continuously develop their skills to meet the demands of the market. Independe...
In recent years, many companies have strived to enhance their customer-relating capability with know...
Addressing the needs and wants of the customers increases the intention of the customers to remain l...
Customer knowledge is an important asset for all businesses. The rhetoric of e-business emphasises t...
Purpose: To review the literature on Customer Relationship Management (CRM), identify the CRM models...
M. Phil. (Information Management)Customer relationship management has been exposed as a strategic fa...
In recent years, companies have integrated their customer relationship management (CRM) and knowledg...
Customer knowledge management (CKM) is necessary fo r firms in order to benefit from cu...
In the knowledge era, knowledge and knowledge-based economy, the priorities of today's organizations...
The objective of the research was to understand how customer knowledge was used in an organization a...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
In the aftermath of the knowledge economy, smart corporations begin to realize that the proverbial "...
Knowledge as a key competitive factor in the global economy will be considered, but for successful p...
While Customer Relationship Management (CRM) refers to building strategies and tools for managing re...
Modern companies must continuously develop their skills to meet the demands of the market. Independe...
In recent years, many companies have strived to enhance their customer-relating capability with know...
Addressing the needs and wants of the customers increases the intention of the customers to remain l...
Customer knowledge is an important asset for all businesses. The rhetoric of e-business emphasises t...
Purpose: To review the literature on Customer Relationship Management (CRM), identify the CRM models...
M. Phil. (Information Management)Customer relationship management has been exposed as a strategic fa...
In recent years, companies have integrated their customer relationship management (CRM) and knowledg...
Customer knowledge management (CKM) is necessary fo r firms in order to benefit from cu...
In the knowledge era, knowledge and knowledge-based economy, the priorities of today's organizations...
The objective of the research was to understand how customer knowledge was used in an organization a...