Add to ORKGIn the aftermath of the knowledge economy, smart corporations begin to realize that the proverbial "if we only know what we know" also includes "if we only knew what our customers know." In this paper, the authors discuss the concept of Customer Knowledge Management (CKM), which refers to the management of knowledge from customers, i.e. knowledge resident in customers, in contrast to knowledge about customers, e.g. customer characteristics and preferences prevalent in previous work on knowledge management and customer relationship management. Subsequently, five styles of CKM are proposed and practically illustrated by way of corporate examples
The objective of the research was to understand how customer knowledge was used in an organization a...
We begin by introducing the traditional concept of knowledge management, and extending it beyond the...
We begin by introducing the traditional concept of knowledge management, and extending it beyond the...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
Modern companies must continuously develop their skills to meet the demands of the market. Independe...
Customer knowledge is an important asset for all businesses. The rhetoric of e-business emphasises t...
Knowledge as a key competitive factor in the global economy will be considered, but for successful p...
Customer knowledge management (CKM) is necessary fo r firms in order to benefit from cu...
While Customer Relationship Management (CRM) refers to building strategies and tools for managing re...
With emergence of knowledge economy and shift in power towards customers, the way of performing busi...
M. Phil. (Information Management)Customer relationship management has been exposed as a strategic fa...
In the knowledge era, knowledge and knowledge-based economy, the priorities of today's organizations...
The objective of the research was to understand how customer knowledge was used in an organization a...
The objective of the research was to understand how customer knowledge was used in an organization a...
We begin by introducing the traditional concept of knowledge management, and extending it beyond the...
We begin by introducing the traditional concept of knowledge management, and extending it beyond the...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
Corporations are beginning to realize that the proverbial 'if we only knew what we know' also includ...
Modern companies must continuously develop their skills to meet the demands of the market. Independe...
Customer knowledge is an important asset for all businesses. The rhetoric of e-business emphasises t...
Knowledge as a key competitive factor in the global economy will be considered, but for successful p...
Customer knowledge management (CKM) is necessary fo r firms in order to benefit from cu...
While Customer Relationship Management (CRM) refers to building strategies and tools for managing re...
With emergence of knowledge economy and shift in power towards customers, the way of performing busi...
M. Phil. (Information Management)Customer relationship management has been exposed as a strategic fa...
In the knowledge era, knowledge and knowledge-based economy, the priorities of today's organizations...
The objective of the research was to understand how customer knowledge was used in an organization a...
The objective of the research was to understand how customer knowledge was used in an organization a...
We begin by introducing the traditional concept of knowledge management, and extending it beyond the...
We begin by introducing the traditional concept of knowledge management, and extending it beyond the...