Communication Strategies within Fitness Centre

This thesis aims at studying the impact of communication techniques developed by fitness centre on their customers. Basically, the authors elect this subject as they know well about gym activity since they are themselves member of a fitness centre. By adopting a deductive approach, the authors aim at comparing theoretical concepts and researches with a questionnaire and study they will conduct. At the end, thanks to the empirical data collected, the authors will be able to identify what communication tools are the most efficient towards both members and non-members of fitness centre