Communication Mix of Fitness Centre

This dissertation deals with marketing issues in sport, focused mainly on the fitness center. There are investigated the current communication mix of small fitness center including its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients, to increase public awareness in the city and its surroundings and all of this will lead to higher competitiveness