The Social Enterprise. An Empirical Study for Romania

The social enterprise knows a dynamic of organization and functioning, under different legal forms, starting from NGO to enterprise, covering the domain of public services, functioning independently or in public sector - private sector partnership. It plays a dominant role in the economic growth, in solving the social problems, in the process of knowing the needs for goods and public services with social impact on special groups. The aim of this paper is, starting from the theoretical concepts of social enterprise experiences, to analyze the forms of social enterprises developed through the projects undertaken in Romania and the ways of using social marketing in designing and developing these activities.public-private partnership; social target groups; segmentation; social enterprise