Words matter. America was founded with a five-word mission statement: All men are created equal. The nation\u27s most successful politicians have understood the power of words. Theodore Roosevelt claimed the nation\u27s chief executive could lay out his agenda from the bully pulpit, while Franklin Delano Roosevelt calmed the public\u27s fears throughout his term in office during regular fireside chats. Similarly, John F. Kennedy challenged the nation with his rhetoric to look beyond what your country can do for you and ask instead what you can do for your country, while Barack Obama\u27s speech at the Democratic National Convention in 2004 propelled him onto the national stage. Abraham Lincoln not only understood the power o...