The research presented in this article aims to analyze the empirical studies related to employee and customer satisfaction have limitations. One of the limitations is the small number of studies that exist where the interdependencies between these concepts are investigated. (Homberg, 2004) The improvement of marketing links, the performance of good customer service, and the operation of cash management, requires a strategic connection to customers, giving positive results and, of course, that the customer leaves satisfied with their purchase. These services can include mainly in the provision of the same company and for its improvement, growth and expansion of its market, the provision is an amount of resources that the company conserves du...