THE UMMAH AND ISLAMIC DA’WAH IN CONTEMPORARY ERA: SOCIAL MEDIA AS A VITAL MEANS OF COMMUNICATION

The Ummah as one community of Muslim have in recent times able to utilise the modern communication platforms for Da'wah purposes. Therefore, this paper examines the relationship between the Muslim Ummah and Islamic Da'wah in relation to social media. It also studied the application of the new media platforms for the propagation of the teachings of Islam and countering the wrong message about Islam and Muslims. It was found out FASTING A PROPHATIC TRADITION that the social media platforms are the most often used channels exploited by Muslim Ummah to do Da’wah or receive the message of Islam. Also observed, is that the Ummah preferred the social media due to its flexible nature and effectiveness to transmit message fast without boundary. This study was conducted using a survey method, and data were collected through in-depth interviews and also employed literature base methodology. It is concluded that right from its inception, it is built upon delivering the message of Islam as contained in the Glorious Qur’an and Hadith