This paper provides an empirical investigation of company and market correlates of marketing orientation developmen
This paper looks at company performance and asks does marketing orientation matter
The purpose of this paper is to examine the relationship between 'market orientation' and 'brand ori...
The paper is focused on the development of the model of market orientation. The model of market ori...
While a strong association between marketing orientation development and company performance has bee...
This paper provides some empirical evidence as to what marketing orientation means in practic
While significant empirical work exists around the conceptualization of the notion of market orienta...
The market orientation-marketing performance relationship – the empirical link in international join...
This independent conceptual study paper sought to examine the nature of the relationship between mar...
The literature operates with three perspectives on market orientation. These include market orientat...
This paper looks at measuring relationship marketing orientation as a higher order factor structure ...
Marketing orientation, still an intriguing concept for many, carries the pledge of superior company ...
AbstractAs a significant contribution to a firm's long-term success, market orientation has burst as...
Purpose: Market orientation (MO) is at the center of the marketing discipline and has been the focus...
This research is designed to accomplish three goals. The first goal is to revisit the market orienta...
The market orientation is one of the most important preconditions of long term sustainable developme...
This paper looks at company performance and asks does marketing orientation matter
The purpose of this paper is to examine the relationship between 'market orientation' and 'brand ori...
The paper is focused on the development of the model of market orientation. The model of market ori...
While a strong association between marketing orientation development and company performance has bee...
This paper provides some empirical evidence as to what marketing orientation means in practic
While significant empirical work exists around the conceptualization of the notion of market orienta...
The market orientation-marketing performance relationship – the empirical link in international join...
This independent conceptual study paper sought to examine the nature of the relationship between mar...
The literature operates with three perspectives on market orientation. These include market orientat...
This paper looks at measuring relationship marketing orientation as a higher order factor structure ...
Marketing orientation, still an intriguing concept for many, carries the pledge of superior company ...
AbstractAs a significant contribution to a firm's long-term success, market orientation has burst as...
Purpose: Market orientation (MO) is at the center of the marketing discipline and has been the focus...
This research is designed to accomplish three goals. The first goal is to revisit the market orienta...
The market orientation is one of the most important preconditions of long term sustainable developme...
This paper looks at company performance and asks does marketing orientation matter
The purpose of this paper is to examine the relationship between 'market orientation' and 'brand ori...
The paper is focused on the development of the model of market orientation. The model of market ori...