Add to ORKGThis paper looks at company performance and asks does marketing orientation matter
Market orientation and its impact on firm performance has been a topic of research interest for many...
Purpose: The purpose of this paper is to adopt a customer‐centric value creation perspective to prov...
The purpose of this research is to develop the concept of product performance, which is influenced b...
Marketing orientation, still an intriguing concept for many, carries the pledge of superior company ...
A recent series of articles in the Strategic Management Journal has discussed the potential value of...
This paper provides an empirical investigation of company and market correlates of marketing orienta...
In recent decades marketing has become more dynamic than before. The world has undergone rapid techn...
Purpose This paper aims to contribute industrial marketing literature by examining the relationship ...
textabstractThe majority of studies on market orientation claim that compelling evidence exists that...
This paper provides some empirical evidence as to what marketing orientation means in practic
The majority of studies on market orientation claim compelling evidence exists that market orientati...
Abstract This study examines the relationships between marketing planning, market orientation and bu...
Although most of the studies pertaining to marketing research practices and performance support the ...
Companies usually like to claim that they are market-oriented; however, many studies reveal that bus...
Findings demonstrated a strong association between market orientation and organisational performance...
Market orientation and its impact on firm performance has been a topic of research interest for many...
Purpose: The purpose of this paper is to adopt a customer‐centric value creation perspective to prov...
The purpose of this research is to develop the concept of product performance, which is influenced b...
Marketing orientation, still an intriguing concept for many, carries the pledge of superior company ...
A recent series of articles in the Strategic Management Journal has discussed the potential value of...
This paper provides an empirical investigation of company and market correlates of marketing orienta...
In recent decades marketing has become more dynamic than before. The world has undergone rapid techn...
Purpose This paper aims to contribute industrial marketing literature by examining the relationship ...
textabstractThe majority of studies on market orientation claim that compelling evidence exists that...
This paper provides some empirical evidence as to what marketing orientation means in practic
The majority of studies on market orientation claim compelling evidence exists that market orientati...
Abstract This study examines the relationships between marketing planning, market orientation and bu...
Although most of the studies pertaining to marketing research practices and performance support the ...
Companies usually like to claim that they are market-oriented; however, many studies reveal that bus...
Findings demonstrated a strong association between market orientation and organisational performance...
Market orientation and its impact on firm performance has been a topic of research interest for many...
Purpose: The purpose of this paper is to adopt a customer‐centric value creation perspective to prov...
The purpose of this research is to develop the concept of product performance, which is influenced b...