Prolactin concentrations in avian plasma have been traditionally quantified using a radioimmunoassay (RIA) procedure. RIA is useful for such studies due to its sensitivity and specificity (e.g., Follett et al. 1972, Wingfield and Farner 1975, McNeilly et al. 1978, Burke and Papkoff 1980, Schwabl 1993). For example, the heterologous RIA for detecting prolactin in turkeys, developed by McNeilly et al. (1978), recovered 98% of a prolactin standard added to a turkey plasma sample and exhibited less than 0.1% cross reactivity with other plasma hormones. In an homologous RIA developed by Burke and Papkoff (1980), detection limits of approximately 0.42 ± 0.13 ng were reported. Despite these advantages, RIA has drawbacks for field ecologists, inc...