Replicative death: suicide meme and the holistic concept of man In this study, we examine the concept of the suicide meme in the context of the holistic concept of man by Lauri Rauhala. The term ‘meme’ was coined by Richard Dawkins in his 1976 book, The Selfish Gene. Dawkins defined the meme as a unit of cultural transmission, or a unit of imitation and replication. Here, we show how the holistic concept of man can be applied in analysing the concept of the suicide meme and demonstrate how this meme can be used to better understand the idea of cultural transmissions of suicide. Rauhala has divided human existence into three basic dimensions: corporeality (existence as an organic process – as a body), consciousness (existence as grades and d...