Strategy formulation is an important initial process because it is at this stage that the vision and mission of the organization are determined. Vision and mission contain values and philosophies to be disseminated to all stakeholders as the basis for achieving goals. Stakeholder theory explains the importance of accommodating stakeholder interests in achieving superior company performance, not just accommodating the interests of stockholders. This theory tries to overcome the weakness of stockholder theory which only accommodates the interests of shareholders. New Stakeholder Theory, which also tries to minimize the shortcomings of stakeholder theory, includes several stakeholder components whose interests need to be accommodated but have ...