Facial recognition technologies, which are increasingly part of our experience of daily interaction with artificial intelligence, are often presented, both by developers and by the companies and institutions that adopt them, as pure utilities in a context of simple and effective automation (Floridi 2019, 2020). The vast field of automated facial recognition (AFR) includes all those technologies that apply algorithms to the human face and facial expressions, from face recognition apps to CCTV and police cameras, decoding features and characteristics through a purely artificial vision. What happens, however, if we focus on the peculiar visual AI’s way of seeing and, at the same time, classifying the human face? Which are the (social, politic...