The bachelor thesis deals with the design of the new website of the company bau32, spol s.r.o using UX testing methodologies and its subsequent operation. The aim of the thesis is to find out how the current website of the company bau32, spol s.r.o (www.domy-naskalach.cz) works from the point of view of user experience. This is related to competitor analysis and costumer testing. Design of a new website based on research. As part of the theoretical part of the work, it is summarized what UX methods are used in the work, what theoretical assumption of webdesign are used for the resulting appearance of the web. It also includes a theory regarding the SEO optimization of the mentioned website. In the practical part, the work deals with the des...