On-line marketing communication

The bachelor thesis focuses on the design of a website for a selected company. The thesis is divided into theoretical and practical parts. The theoretical part presents the theoretical knowledge about the topic. The practical part is divided into an analytical part and a design part. The analytical part focuses on the analysis of the marketing mix, the current state of the website, the segmentation, and especially the analysis of the quality house. In the last part, based on the analytical part, individual proposals for the creation of the company's website are presented