E-Business Technology on Online Digital Marketing – A Study

Nowadays, human beings cannot live without using internet as peoples are living in the techqi world. The speedy progressions in the field of information and communication technologies have greatly changed the world economic landscape. Technological changes have given rise to a new society based on knowledge and they have also created new avenues of development, employment, investment and entertainment. By using the World Wide Web, businesses have been transmitting technologies across the globe. The businesses in the online marketing satisfy the customers’ needs based on their preferences towards the goods while they buy in the online and also provides after-sales services as and when requires. The online makes the customer save time, energy, cost reduction, communication, customer care and control by the shops for the purchase of goods. Thus online marketing has to be still developed to increase the purchasing level in the market and also their awareness towards the usage of online marking