FUTURE OF M-COMMERCE SERVICES IN INDIA

Purpose: Use of mobile phone has increased so much that it is not just a device to make calls, but an important medium to fulfill all the financial needs for friends and family. Now, mobile phone technology has made another leapfrog to pave its way for a new trend called mobile commerce where the financial transactions are made using mobile devices. This paper gives the overview of future of m-commerce services in India and discusses the future growth segment in India’s m-commerce. Also find various factors that would essential growth of Indian m-commerce services. In this paper we will found m-commerce exponential growth of m-commerce services in coming years in emerging market of India. Design/ Methodology/ Approach: The Present paper is qualitative and based on secondary data collected from various sources like books newspaper management journal and internet. Findings : Mobile commerce is going to play a major role in mpaymet conducting business in future. Future of m-commerce services is very difficult to predict. With heated competition in markets, different mpaymet strategies, and more customer awareness give a boost to mobile commerce services growth. Limitation : Present research paper is qualitative in nature and based on secondary data: research could be more authenticated if it would have been based of primary data. Practical application :This paper can inspire the consumer, retailer and experts of their field bringing certain change in mpaymet services for better future. Originality/ values : This paper includes practical mpayment services in India and future upcoming trends of mpayment services. This will promote interesting contributions in M-commerce research