A Study of Mobile Commerce (M-Commerce) in New Generation Private Banks in Madurai City (South)

The phrase Mobile Commerce is developed in 1997 by Kevin Duffey to mean “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” Many choose to think of Mobile Commerce as meaning “a retail outlet in your customer’s pocket.” The M-Commerce consists of the following services. Markets are expanding from regional to global. Knowledge is replacing land, labor, and capital as the key value driver. Intelligent networks and virtual spaces are limiting the need for surface and air travel. With the technological progression particularly in computers and Internet field has led to the birth of electronic commerce (e-commerce) which enabled the business continues to be more simplified, efficient, quick and accurate resulting in improved productivity with higher satisfaction level to the customers. Also, improved processes result a reduced cost of production and transaction cost, and therefore the profitability of businesses increased manifolds. The emerging wireless and mobile networks have added another dimension of mobility and extended e-commerce to another research and application subject called Mobile Commerce popularly known as M-Commerce. The paper has to attempt a study of mobile commerce (m-commerce) in new generation private banks in Madurai city (south