A Study of customer's Satisfaction Towards online Shopping in Gorakhpur

Online shopping is the process of shopping where customers interacted to online retailers through website of mobile apps by using internet and computer system or smart phones to buy product or service. In online shopping the customers can buy the products or services from anywhere and anytime (24X7). To satisfying customer is the key for organizational success because satisfied customer becomes the loyal customer. So it is important to measure the customer satisfaction level, because satisfied customers will make recurring purchases and provide recommendations to other customers, thus it helps in generating profit for a particular online seller. The study reveals the main factors attracting customers for online shopping in. In this research paper the study also focused on the satisfaction level of customers towards online shopping and the factors behind customer’s satisfaction. In this study it is also trying to find out the factors which create problems in online shopping