A STUDY ON EFFECTIVENESS OF DIGITALIZATION IN RECRUITMENT PROCESS IN PALGHAR DISTRICT

The operating of organization depends upon many components one of which is talent acquisition / recruitment. The goal achievement of organization is based on the success of efforts made by HR department, which evolves through identification and attraction of talented employees generated from recruitment process. Due to advantage in technology e in 20th century there are many parts of recruitment process that has been digitalized. The increased use and dependence of Technology for acquiring/ Identifying talented candidate has drastically changed the way recruitment process was conducted earlier. This is an exploratory type of research with the aim of examining the effectiveness of digital recruitment in palghar district. In this study various types of organization situated in palghar district has been taken as population according to their participation in erecruitment activities. The paper will discuss the factors that influence HR professional to use digital platform so as to identify and evaluate potential candidates. The findings indicate there are problems like no face to face interaction and attraction of fraud applicants which restrict the use of digital platform for recruitment process. So it is recommended that organizations should use digital platform for faster and accurate hiring of potential candidates