Art Space of Variety Show and Show Biz as a Factor of Communication

The purpose of the article is to determine the artistic signs of the interaction of variety show and show biz as a means of mass communication. The research methodology consists of a systematic approach, which made it possible to find out the interaction between variety show and show biz and their relationship in the cultural environment system, as well as method of comparative analysis used to reveal the spiritual unity and national identity of variety show and show biz art space in cultural and historical development of society. The scientific novelty of the study is to highlight the features of the processes of interaction in a performing culture, the interdependence of variety show and show biz and their multifunctional industry, focused on the external and internal communicative spheres. Conclusions. Variety show art stepped over several stages in historical development: first, from the landscape to premises where gastronomy was an integral component, which had been changing tastes in the context of entertainment; then secondary legitimization took shape – it was already separated from the gastronomic component and cultivated a certain genre, which was designated as “light”; and finally, variety show began to tend towards the original landscape again, but it was already another, urbanized landscape, not symphonic one. It is proved variety show and show biz are a powerful industry, multifunctional and focused on the external and internal communication space. These spaces, correlating and complementing each other, become interdependent. The contemporary variety show is an extremely sharp intersection of intentions, which becomes multicultural, meta cultural, meta-art, and synthetic art. The variety show, acquiring communicative versatility and wider sound on the universal stage of the media space, at the same time loses its intimacy, personality, and festivity of communication “here” and “now”. A scene from a purely ontological phenomenon of the platform turns into a communicative phenomenon becomes virtual, symbolic, focused on flash image and name