Creative and innovative entrepreneurship and startups in the field of food production, as an applied tool for creative economy

and innovative entrepreneurship in the field of food production and startups in the creative economy. It is established that entrepreneurship is a kind of economic creativity, so the concept of creative entrepreneurship is studied as a relatively new concept in the economy. The specific features of entrepreneurial creativity are considered, which include the specific origin, multifaceted basis, conscious creative orientation, a kind of implementation mechanism, transformative role, the presence of a secondary effect. Results of the investigation. It is established that entrepreneurship in the field of creative industries refers to business that operates within the cultural and creative industries and the following types of creative entrepreneurship are identified: cultural, social, mixed models of entrepreneurship in the field of creative economy. Revealing the issue of creative entrepreneurship, the concept of innovative entrepreneurship is considered, which today is at the forefront of economic modernization. From the standpoint of the Law of Ukraine "On Innovation" the concept of innovation, innovative entrepreneurship, innovative enterprise is studied. Examples of forms of organization of innovative entrepreneurship are studied, including: innovation center, technopark, technopolis, innovation business incubator, etc. It is established that the most progressive way to produce innovations is the development of startups on the basis of existing developments of research institutes, universities and at the initiative of entrepreneurs. The concepts of startup and startup company are studied. Conclusions. The factors of increasing Ukraine’s position in the ranking of countries by the number of startups, including: development of business incubators; annual growth in the number of IT specialists by 20%; significant growth of investment agreements; success of Ukrainian startups. The results of the forms of spatial organization of creative entrepreneurship in the creative economy, which have common characteristics, are made