Mechanisms of creativity development in business

The subject of the study. The article analyzes the mechanisms of creativity development in business, where a part of intellectual and creative resources is invested in industries where intangible results are "real" and significant. Research methods. It has been studied that the creative economy is a special sector of the economy, in which the markets, depending on the classification factors, are united by one common feature – they are based on the use of personnel knowledge in the production of new and creative products, where the products of the creative economy are goods and services, the emergence which is impossible without the active involvement of their creator. Work results. It was determined that intellectual resources, innovations and globalization processes are the source of the spread of creativity in business – this is one of the intensively growing sectors of the economy not only from the point of view of income generation, but also the creation of jobs and export revenues. Conclusions. Based on the conducted research, the management of business structures as an effective mechanism of creative development describes the impact of building business mechanisms on resource consumption, taking into account the main economic factors, with a description of the key possible consequences of business structures based on creativity for the economy of Ukraine