For flourishing of any business and service advertisement is the most essential part of the marketing strategy. Best product and excellent service can also prove to be meager devoid of ads. Besides the traditional vehicles, Mass media including Newspapers, Magazines, Television, Radio, internet based new media and the digital media are used for carrying the ads as per the requirement in India. It was felt necessary by the researcher to know more as to what stuff in the ad makes it attractive and compel the audiences/ consumers to buy a particular product or avail a specific service even today in 2017? Thus researcher chose to study one of the most important aspect of the ads i.e. Slogans of the advertisers as they form the most important pa...