The Role of Advertisement in Product Promotions - An Overview

Advertising is a famous feature of modern business operations. One can encounter advertising messages while watching TV, reading magazines, listening to the radio, surfing the internet, or even simply while walking down the street, as advertisement has a stimulating influence on the purchasing behavior of the customer. Products or services need the support of well-devised schemes of promotion. Producers must have a good idea to plan how they can promote their selling with leaflets, advertisements in many Media. This mammoth surge of advertisements from every possible source is basically to fulfill the urge of marketers to reach to a large number of people so that their product may receive optimum exposure. A rounded marketing plan should include an appropriate mix of promotion. In sales promotion mixture should rely not only on advertising but advertisement occupied a major part. This paper examines the process of advertisements in moving the product in the good position in the market. There are many sales promotion tool adopted by the marketer among them advertisement play a major role to bring the product in top position. The study also tries to examine the growth pattern and trend of advertisement. Further, it seeks to evaluate the effectiveness of advertisement expenses on sales of selected companies operating in India at aggregate and disaggregate levels. The article highlights the role of advertisement in product promotions