THE ROLE OF JOB SATISFACTION AND WORK MOTIVATION IN MEDIATED ORGANIZATIONAL CULTURE ON LECTURER'S PERFORMANCE

Abstract The destination study is to know the influence direct and not direct culture organization to Culture organization through Satisfaction and Motivation Study this uses analysis quantitative with amount sample of as many as 250 respondents from private universities in Medan City determined using Non-Probability Sampling (Sugiono 2015:84). Data analysis used is a Structural Equation Model (SEM) with Partial Least Square (PLS) approach. Research results show that cultural organization takes an effect direct positive and significantly to satisfaction work and motivation in work. Then satisfaction work and motivation work take effect direct positive on lecturer performance. Kindly no direct variable Satisfaction work and motivation work capable mediate Culture organization on lecturer performance Private Higher Education in the city of Meda