Looking at the Lyrics of Malay Lancang Kuning Songs in the Efforts of Culture Conversation of Malay Society in Riau

Lancang Kuning is one of the Malay songs originating from Riau Province. This song became one of the regional songs that developed long ago in the midst of the Malay community of Riau and until now it is still often played or played especially at important events related to regionalism. The lyrics of the Malay Lancang Kuning Song use rhymes, this song is also full of messages and meanings that strongly reflect the life and identity of the Malay people of Riau. The creator or composer of Lancang Kuning Malay Song in this case has preserved and maintained the culture and identity of the Riau Malay community by including it in the lyrics of the song. The researcher aims to dissect the meaning using Rolland Barthes Myth Semiotics and then write down one by one what identities are contained in the lyrics of this song. After analyzing the meaning, the lyrics of the Malay song Lancang Kuning are full of meanings of guidance in life. How to be a good leader for the people, for the family and even for oneself as well as some of the identities of the people and the Malay Riau country, starting from the country that used to come from the royal government, the national color of golden yellow, the belief in mystical things, and the customary philosophy held by the Riau people, namely "Tali Berpilin Tiga or Three-legged Furnace (custom, government, religion)"