In this paper, a class of two-dimensional (2D) vortex models is analyzed, which is based on similarity solutions of the diffusion equation. If the nonlinear advective term is neglected, the 2D Navier-Stokes equation reduces to a linear problem, for which a complete orthonormal set of eigenfunctions is known on an unbounded 2D domain. Some of the basic modes represent models for diffusing monopoles, dipoles, and tripolar vortices, which evolve self-similarly in time. Here, we mainly confine ourselves to an analysis of the dipole solution. In several respects, especially the decay and, to a lesser extent, the lateral expansion properties, the dipole model appears to be in fair agreement with the real evolution of dipolar vortices for finite R...