PENGARUH UANG SAKU, GAYA HIDUP DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF MAHASISWA DI. YOGYAKARTA

Consumptive behavior can occur among students because the average adolescent has low self-control, making it difficult for students to determine priorities. Furthermore, the difference in the amount of pocket money owned and the activities performed results in different lifestyles. Researchers examined the effects of pocket money, lifestyle, and self-control variables on consumption behavior. This study employs a quantitative approach to explanatory research. The multivariate statistical technique was used for the analysis. In this study, the inner model test (structural model). The results of the study show that partly pocket money has a negative impact on consumer behavior, so H1 is discarded. Lifestyle has a positive impact on consumer behavior, so H2 is accepted. Self-control has a negative effect, so H3 is accepted. Moreover, at the same time, pocket money, lifestyle and self-control positively influence consumer behavior