Add to ORKGCross cultural content analysis of TV Advertising across Chinese and English Channels in Singapore, comparing the advertisements based on their contents, collectivism vs individualism, low context vs high context, western values vs chinese value
Many studies had confirmed that commercials from different cultures reflected different cultural val...
vi, 111 leaves : ill. ; 31 cm.PolyU Library Call No.: [THS] LG51 .H577M CBS 2006 ChungThe study of c...
This study attempted to analyse Petronas Chinese New Year advertisement from the perspective of cri...
This study explores the cultural values as reflected in Chinese and U.S Television commercials. Spec...
With increasing affluence and exposure to foreign media content in recent years, the Singapore gover...
This cross-cultural content analysis compares printed advertisements in the Chinese countries (China...
This study examines the advertising appeals delivered, and the cultural values reflected in Chinese ...
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 televis...
Are traditionally collectivist cultures shifting to individualism due to economic and cultural globa...
Cultural reflection of advertising appeals: a content analysis of Taiwanese television commercial
Purpose – The objective of this study is to investigate to what extent advertising appeals in Hong K...
Increasingly, advertising examples are being analyzed and used as yet another form of communication,...
A cross-cultural content analysis of advertisements revealed significant differences between adverti...
Differences in cultural values may result in perceptual differences and thus necessitate the use of ...
This study examines it there is any difference in the effectiveness of comparative advertisements be...
Many studies had confirmed that commercials from different cultures reflected different cultural val...
vi, 111 leaves : ill. ; 31 cm.PolyU Library Call No.: [THS] LG51 .H577M CBS 2006 ChungThe study of c...
This study attempted to analyse Petronas Chinese New Year advertisement from the perspective of cri...
This study explores the cultural values as reflected in Chinese and U.S Television commercials. Spec...
With increasing affluence and exposure to foreign media content in recent years, the Singapore gover...
This cross-cultural content analysis compares printed advertisements in the Chinese countries (China...
This study examines the advertising appeals delivered, and the cultural values reflected in Chinese ...
In this study, 22 dominant cultural values are identified from an analysis of a sample of 80 televis...
Are traditionally collectivist cultures shifting to individualism due to economic and cultural globa...
Cultural reflection of advertising appeals: a content analysis of Taiwanese television commercial
Purpose – The objective of this study is to investigate to what extent advertising appeals in Hong K...
Increasingly, advertising examples are being analyzed and used as yet another form of communication,...
A cross-cultural content analysis of advertisements revealed significant differences between adverti...
Differences in cultural values may result in perceptual differences and thus necessitate the use of ...
This study examines it there is any difference in the effectiveness of comparative advertisements be...
Many studies had confirmed that commercials from different cultures reflected different cultural val...
vi, 111 leaves : ill. ; 31 cm.PolyU Library Call No.: [THS] LG51 .H577M CBS 2006 ChungThe study of c...
This study attempted to analyse Petronas Chinese New Year advertisement from the perspective of cri...