How Awareness Levels of Environmental and Ethical Risks Affect Consumer\u27s Perceptions of Fast Fashion

The fast fashion industry is known for its low prices, quick inventory, and its ability to keep up with runway styles. Yet, the amount of risk that comes along with their processes has been kept hidden. The lenient policies in international countries have given the fast fashion industry leverage to create tons of dangerous carbon emissions, as well as keep labor at an inhumane level. The point of our study was to try to create awareness of both ethical and environmental risks through a randomly distributed intervention. Participants were also encouraged to take part in our longitudinal study to determine if there would be an actual change in attitudes toward fast fashion with the factor of time. Another goal of this study was to investigate what factors drove participants to purchase fast fashion such as price, social media, or peers. Our last goal was to attempt to specify which kind of risk affected participants more for sustainable fashion companies to use in advertising