Add to ORKGThroughout the year, the internet has become one of the critical elements of a business. A company that invests its business on the internet platform demonstrates a better business performance. As a result, internet marketing encourages whole new genres of experience, but prior studies show some scarcity in that field. So this research will try to fill that gap by studying how virtual experiential marketing (VEM) generates customer intention.Keywords: Virtual experiential marketing; online browsing intention; online purchase intentio
In the past years, our society digitized increasingly with the development of internet and the explo...
In the past years, our society digitized increasingly with the development of internet and the explo...
In today's postmodern world, consumers decide on the products and services not only for functionalut...
Throughout the year, the internet has become one of the critical elements of a business. A company t...
Online shopping trend has revolutionized in-store experience into virtual experience. Lazada is the ...
This paper examines the dimensions of an experience in product marketing conceptualised by Pine II a...
As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent ye...
As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent ye...
This paper examines the dimensions of an experience in product marketing conceptualised by Pine II a...
With technological advancement, Virtual Reality (VR) significantly impacts various industrial sector...
The development of online games is so high that leads many companies to compose games. To increase c...
Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in ...
In the past years, our society digitized increasingly with the development of internet and the explo...
This study explores the roles of vividness and interactivity—two technological dimensions of virtual...
Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in ...
In the past years, our society digitized increasingly with the development of internet and the explo...
In the past years, our society digitized increasingly with the development of internet and the explo...
In today's postmodern world, consumers decide on the products and services not only for functionalut...
Throughout the year, the internet has become one of the critical elements of a business. A company t...
Online shopping trend has revolutionized in-store experience into virtual experience. Lazada is the ...
This paper examines the dimensions of an experience in product marketing conceptualised by Pine II a...
As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent ye...
As a result of the changes in lifestyles, consumption habits, and consumer expectations in recent ye...
This paper examines the dimensions of an experience in product marketing conceptualised by Pine II a...
With technological advancement, Virtual Reality (VR) significantly impacts various industrial sector...
The development of online games is so high that leads many companies to compose games. To increase c...
Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in ...
In the past years, our society digitized increasingly with the development of internet and the explo...
This study explores the roles of vividness and interactivity—two technological dimensions of virtual...
Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in ...
In the past years, our society digitized increasingly with the development of internet and the explo...
In the past years, our society digitized increasingly with the development of internet and the explo...
In today's postmodern world, consumers decide on the products and services not only for functionalut...