When inhibitory control is lacking, people are more prone to indulge in high calorie food. This research examined whether training to inhibit food-related responses renders one less susceptible to temptations of high calorie food. Trait chocolate lovers were divided into three conditions: participants either consistently inhibited responding to chocolate stimuli (chocolate/no-go condition), consistently responded to chocolate stimuli (chocolate/go condition), or responded to chocolate stimuli only during half the trials (control condition). Chocolate consumption was measured following the manipulation with a taste test. Chocolate consumption did not differ between the control condition and the chocolate/go condition, and increased as a func...