Versterking markt en ketensamenwerking biologische wijnbouw : Groesbeekse wijngaarden op de (wijn)kaart

Bij een verdere groei van de Nederlandse wijn is het zeer belangrijk om de kwaliteit en voedselveiligheid van de wijn te borgen. Deze ontwikkeling is kwetsbaar en mogelijke ‘fouten ’ zullen funest zijn voor het Nederlandse wijnimago en ontwikkeling van de wijnbouw. Er liggen kansen voor een verdere ontwikkeling van de Nederlandse (biologische) wijnbouw. Naast kennisontwikkeling en –verspreiding van de teelt en verwerking dient in het bijzonder aandacht uit te gaan naar de mogelijkheden voor verdere marktontwikkeling en het vermarkten van (biologische) kwaliteitswijnen. aanleiding Een goede samenwerking tussen de Nederlandse (biologische wijnbouw) bij de productie en vermarkten van wijnen en tussen de wijngaardeniers die gezamenlijk wijn produceren en verkopen zijn mogelijkheden de positie van de wijnbouw in Nederland te versterken. In dit onderzoek is de Groesbeekse wijnketen als voorbeeld gebruikt voor onderzoek naar de marktpositie van Nederlandse (biologische) wijnen, de productie van kwaliteitswijnen en de samenwerkingsmogelijkheden binnen de Groesbeekse wijnketen.Viticulture in the Netherlands is gaining ground. Recently several enterprising pioneers have demonstrated that the introduction of new wine grape varieties, which are tolerant to fungal diseases and mature early, made it possible to grow wine grapes and produce wines of good quality in most parts of the Netherlands. This has inspired many people in the Netherlands to start with viticulture, many of them growing their wine grapes organically, without use of fungicides, pesticides, herbicides and artificial fertilizer. Wines of good quality have been produced from these organically grown grapes. With the increase in the number of vineyards the volume of wine produced in the Netherlands is rising rapidly. At the moment about 25 organic vineyards have been established (source: SKAL, www.skal.com) owned by 20 wine growers. The total area of organic vineyards is not exactly known, because not all of them have been registered by SKAL. It is estimated that about 10% of the total wine production in the Netherlands originates from organically grown grapes. A significant increase in this percentage seems feasible by means of proper education and training of the relatively inexperienced wine growers. Recent developments show an increase in organic wine growing amongst people starting commercial vineyards. The new grape varieties suitable for winegrowing in the Dutch climate are mostly also the ones showing resistance or tolerance to fungal diseases. Therefore, most growers have the possibility to switch to organic production of grapes. The province Gelderland shows a remarkable high percentage of organic vineyards, which most likely is related to the presence of pioneer work of vineyard ‘De Wageningse Berg (www.wijngaardwageningsberg.nl). In 2001, the vineyard ‘Wijnhoeve De Colonjes’ (www.wijnhoevedecolonjes.nl) was founded in Groesbeek in close cooperation with vineyard ‘De Wageningse Berg’. More recently, 5 farmers in Groesbeek have started organic vineyards. These growers have their wines made at vineyard Wijnhoeve de Colonjes, but sell their wines at their own vineyards. To further enhance the wine growing profession in the Netherlands the development of knowledge on how to grow wine grapes, how to make wine and the level of professional entrepreneurship amongst winegrowers has to be increased. More and more often winegrowers start cooperating, not only to save costs but also to learn from each other and jointly produce and sell wines of good quality. Good examples of this cooperation are Coriomasa in the province Limburg, the wine cooperation in the region Achterhoek of the province Gelderland and between winegrowers in Wageningen and Groesbeek. Together with the increase in the number of vineyards the overall quality of the wines should be taken care of and maintained at the highest possible level. If not, the image of Dutch wines will be harmed and it will become difficult to sell the wines at a price high enough to make profit. There seem to be plenty of opportunities for a further development of the Dutch organic wine industry. Besides the development and exchange of knowledge of wine growing and wine making, this further development also requires more knowledge amongst the winegrowers of what types of wines Dutch consumers prefer and the best options to market their wines. Cooperation between winegrowers in producing grapes, wines and marketing of the wines may also contribute to a further strengthening and development of the Dutch wine industry. In this project the wine production chain in Groesbeek has been used as an example for such a cooperation and to study the position of Dutch wines in the Netherlands, the factors involved in producing wines of good quality, and possible strategies for a fruitful cooperation within this wine production chain. A consumer enquiry showed several remarkable differences in the needs and preferences of consumers for Dutch wines. Only a very small prop