BUILDING A STRONG EMPLOYER BRANDING: AN OVERVIEW

Employer branding is the most recent and current trend in every organization today. Due to lack of employer branding organizations are facing lots of problems in retaining talented workforce especially in industries. The subject of employer branding and its impact on employee perceptions is attracting great interest from researchers and practitioners. Employer branding is a strategy of Human Resource Management to attract, satisfy and retain the existing and prospective employees in the organization. Employees are the most valuable assets of the organization in this competitive era, so, it is a big challenge for companies to attract talented employees, provide them job satisfaction and retain them. So, now a day’s Human Resource Managers practices the concept of Employer branding. The purpose of this paper is to make a conceptual review, benefits, limitations, the process and the impact of employer brand and the response of would-be employees, and to study the concept on employer branding and explore the influence that employer branding has on employee retention