Employer Branding: The Stronger, The Attractive

Abstract: Employer branding process that creates the best match possible between the employer and the employee, leads to a business satisfaction and a person-organization fit. Not surprisingly, an efficient employer branding strategy also decreases the labour turnover rate within the company and helps to retain the talent. Naturally, the specified situation is desired by the employer and by the potential employee. In order to achieve such condition, companies should get their employer brands stronger, in order to attract the perfect match talents. In this particular master thesis, why the attraction by the potential employees is increased, given a strong employer brand that is supplied by the employer and what makes the organization attractive that leads to a business satisfaction is explained