The purpose of the article is to consider the experience of carnival entertainment arrangement as an artistic and aesthetic phenomenon and an example of successful self-organisation of local communities. The research methodology is based on historical and analytical methods that allowed us to trace the European carnival traditions and determine the role and place of the studied problem in the general process of evolution of carnival culture. The structural method was used in the fact systematisation and presentation to document folk holiday entertainment’s common and distinctive features. The scientific novelty is that national culture requires developing and popularising carnival culture and democratic festive communication. Conclusions. T...