FACTORS THAT INFLUENCE FINANCIAL LITERACY AMONG COLLEGE STUDENT IN PALEMBANG, INDONESIA

The main purpose of this study was to determine the factors that influence financial literacy in Palembang City. Financial literacy is knowledge about financial management that is owned to develop for a more prosperous life in the future. Financial literacy stronglyinfluences financial well- being and is a very important concept for everyone, especiallyforstudents who are starting to develop their financial habits. The situation of students whoarenot close to their parents encourages students to manage finances wisely, independently, andresponsibly. Students who are currently undergoing a transition period automaticallyshapethemselves into better individuals in the future. Students are considered a small part ofIndonesian society who have more knowledge and abilities about finances and abilities thanordinary people. The influence of age, gender, and education can also affect the independent variable factors. There are three important determinants for examining financial literacyforstudents, namely financial knowledge, financial behavior, and financial attitudes. Financial knowledge strongly influences financial attitudes and behavior, whether objectiveorsubjective. Studies identify that financial knowledge is an important factor in determiningfinancial literacy and financial decision-making. Data were collected using a sample of 112students in Palembang. The findings of this study indicate that Financial Attitude hasasignificant positive effect on Financial Literacy, Financial Behavior has a positive effect onFinancial Literacy, and Financial Knowledge has a significant positive effect on Financial Literacy. This research is expected to increase students' knowledge of financial literacyinmore detail on financial management