COPY WRITING OF ONLINE NATIVE ADVERTISEMENTS FOR PALEMBANG CUISINES

This final report was aimed to apply the steps on how to write a copy of online native advertisement for Palembang cuisines into two languages namely English and Bahasa Indonesia. The target sellers of the Palembang cuisines were Pempek Cek Eha and Mie Celor Ujuk Imam 26. The methodology of this research was Research and Development (R&D) modified by Sukmadinata (2019). The stages are preliminary study, model development, and product testing and dissemination. To achieve the purpose, the stages of Research and Development were linked to the steps of writing a copy by Rieck (2008) namely preparing, organizing, writing, editing, and reviewing. Then the copy for Pempek Cek Eha and Mie Celor Ujuk Imam 26 was made and the video for each sellers was created. Finally, it is concluded that this final report may give information and knowledge to the readers on how to write a copy and implement it through a video. As well as, it may help both sellers to increase their sales due to the positive responses from the viewers