COPYWRITING A PROMOTIONAL VIDEO SCRIPT OF NAJA TOUR AND TRAVEL IN PALEMBANG

The aim of this research was to know how to copywriting a promotional video script of Naja Tour and Travel in Palembang using steps of writing script by Friedman (2006). The methodology of this research was Research and Development Method (R&D) adapted from Sukmadinata (2005). The steps were: (1) Preliminary Study, (2) Model Development, and (3) Final Product Testing. In the preliminary study, the writer did literature study, field study, and arranging model draft. In the model development, there were limited testing and wider testing about the product. While in final product testing the product was developed for the final version of the product. There were six experts participated in giving comments and suggestion for the developing of the copywriting. The data revealed that the script had some comments and suggestions from the experts in limited testing about content, Indonesian and English aspects and wider testing about copywriting, English, and script writing ascpect. It is concluded that the steps of writing video script by Friedman (2006) could easily implemented the steps by writer