The physics of organizational culture: building a scale to quantify organizational culture

Traditional measures of organizational culture often focus on culture as a static entity, defined by its traits. However, studies have shown that culture is organic and ever-changing. Therefore, organizational culture should also be measured in terms of its shifting nature, what direction this nature is shifting, and how quickly this shift is happening. The following study seeks to develop a scale to measure the physical properties of organizational culture, dubbed Cultural Mass, Cultural Direction, and Cultural Velocity. The pilot survey was conducted through a non-profit organization in Texas, with a sample size of n = 124. Exploratory factor analysis, correlation, and multiple regression were used to analyze the data. Based on the data, the original three factors could not be identified. However, four new factors were identified that showed similarities to the theories that were linked to Cultural Mass and Direction. Further testing and validation of the new model should be conducted as next steps in the scale development process