PEREMPUAN DALAM RANAH PUBLIC RELATIONS (Studi Deskriptif Tentang Feminisasi PR dalam Perspektif Komunikasi Gender)

Public relations has been improved a lot. Public relations considered as a female field which refers to feminization in this sphere. Feminization often linked with the negative things and the things that underlying it is gender inequality which is still running nowadays. Nevertheless in the other side, work as a public relations practitioner is one of the good chance to improve women access to take a role in public. This research aims to know and explain the feminization of public relations in the perspective of gender communication. This research used qualitative methode with descriptive approach. The theory used in this research was feminism theory which developed by Mary Wollstonecraft, her argument categorized as liberal feminism type of theory. This theory helps to define about the difference right between women and men, also bring the society to realize about women position in social life structure and to fix the gender inequality situation. The result of this research shows that in the perspective of gender communication especially liberal feminism, the feminization of public relations is an effort of women empowerment and a support toward feminism. Communication field particularly public relations can be one of the field for practicing and objectifying gender equality. According to public relations philosophy is to raise human dignity and do not underestimate other people